The WebMD Behavior Change Platform is a powerful collection of population health management resources, driven by our advanced consumer profiling capabilities. At the heart of the Behavior Change Platform is an online health portal that is personalized to reflect an individual’s needs and interests. Each portal is privately branded for the client organization and has a scalable, flexible infrastructure that accommodates extensive WebMD and client-specific content, tools, and programs.
Why Behavior Change Matters? A 2009 study by the World Cancer Research Fund and the American Institute for Cancer Research found that healthier living could significantly reduce common cancers, such as breast cancer, by as much as 45%.
Drive behavior change within your population with a personalized, engaging health portal
The Behavior Change Platform creates a personal health portal and home page based on each individual’s master health profile. The master health profile drives highly personalized recommendations for educational resources such as up-to-date news, videos, and health management applications. The master health profile relies upon the award-winning WebMD HealthQuotientSM health risk assessment, which identifies modifiable risk factors and health conditions. It also incorporates a rich array of data such as portal usage, demographics, and claims and clinical data.
Integrated health coaching
Telephonic, online, or onsite health coaching can be integrated within the Behavior Change Platform. Participants can share their online status with their health coach. Their coach, in turn, can refer them to sponsored health programs or recommend appropriate online or offline health resources to help them meet their wellness goals.
Messaging and rewards
To keep participants actively engaged, the portal includes powerful messaging and rewards platforms. The messaging platform sends relevant online communications that encourage individuals to get involved with their health and refer them to follow-up programs to keep them on track. With the rewards platform, client organizations can create an incentive program that encourages participants to complete programs and actions that support the organization’s goals, within a budget the client controls.
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