Communications Strategy Consulting

  • One-on-one consulting : Develops client-specific marketing strategies and implementation plans
  • Proven communication plans: Support program launch, increase HRA completion rates, and drive ongoing utilization
  • Long-term, multi-channel campaigns: Influence population segments based on health risk, readiness to change, and program utilization
  • Engagement Index: Uses metrics to measure and optimize engagement factors
  • Implementation support: Ranges from customizable, self-produced material through full turn-key planning, production, and execution

Rewards Consulting

 Expertise in incentive design and in-depth knowledge of the WebMD rewards application results in effective, efficient rewards programs.

  • Step-by-step planning : Supports long-term, strategic incentives based on client objectives and budget
  • Proactive guidance: Helps clients adopt best practices and avoid common pitfalls
  • Incentive plan design: Includes negotiations and issue resolution for both public and private plans
  • In-depth platform knowledge: Supports integrated rewards management, fulfillment, and reporting

WebMD Newsletters

 Appealing, full-color print newsletters provide an additional channel to motivate utilization of health programs by individuals and their dependents.

  • Co-branding : Combines trusted WebMD brand with client health management brands and messages
  • Editorial pages: Leverage WebMD’s consumer health and benefits content
  • Customization: Supports coverage of key events and programs or any client-specific initiative
  • Full turn-key production: Requires no additional work from client’s communications team
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