WebMD Engagement Services brings expertise in both communication and incentive program design and implementation to help you achieve maximum wellness program participation. Our National Wellness Institute-certified worksite wellness program managers use the latest direct-response methodologies. Communication programs incorporate consumer segmentation, multi-channel campaigns, and rewards programs that are integrated with our Behavior Change Platform. WebMD Engagement Services are customized to meet your needs. Services are available from an introductory webinar and extensive online training materials, through strategic one-on-one consulting and full production and implementation support.
Engagement Drives Participation. A recent study gauged the effectiveness of a client-sponsored messaging campaign targeting people with a high body mass index and at risk for poor nutrition. Our multi-modal campaigns demonstrated significantly higher rates of response (vs. industry best practice), performed more efficiently, and ultimately, supported program participation and participant health maintenance.
Drive population engagement with proven, strategic incentive and communication programs
WebMD Engagement Services offer both communication and incentive program design expertise to support health management system launch, increase completion rates of the health risk assessment, and drive ongoing utilization of health management programs. Our expertise also includes in-depth knowledge of the WebMD messaging and rewards platforms, so we can help you develop engagement plans that are fully integrated with your WebMD Behavior Change Platform.
Communication strategy
Our communication services incorporate the latest science in direct response marketing and consumer segmentation. Communication services can be as extensive as you need, from customizable, self-produced material through full turn-key planning, production, and execution.
Rewards consulting
Our expertise in incentive design will help you develop effective, cost-neutral incentive programs to support your wellness goals within your budget. We provide step-by-step planning, proactive guidance, and support in negotiations and issue resolution for both public and private plans. Our in-depth knowledge of the WebMD rewards platform will help you implement effective and easy-to-manage incentive programs, including fulfillment and reporting.
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