Health Management Consulting Product Detail

Business case development: Supports complete management buy-in for the wellness program
Program objectives definition: Establishes measurable objectives based on specific population risks and financial goals
Population engagement strategy: Adapts industry best practices in population engagement to specific client populations
Leadership initiatives : Provide campaigns for senior and mid-level managers with talking points and how to’s that support the wellness program
Cultural assessment: Sets a framework for appropriate programs and campaigns based on client-specific health, communication, and work cultures
Outcomes evaluation plan: Relates program efficacy and realized outcomes, and supports continuous improvement.

Five pillars differentiate the WebMD Health Services approach from competitors.

Personalized digital health management: Automated and profile-driven health and benefits behavior change experiences match consumer preferences
Psychology of Behavior Change: Measures of patient activation drive tailored, personalized programs and engagement based on ROI research methodology
Value-Based Program Design: All programs tie participation and outcomes to financial incentives
Clinical Data Integration: Data from biometric devices, screenings, claims, and clinical data automate and drive personalization of all programs
Multi-Channel Engagement: Agency model uses direct-marketing science and data-driven consumer segmentation to lead the market in engagement