The WebMD Member Engagement Platform is a powerful collection of population health management resources, driven by our advanced consumer profiling capabilities. At the heart of the Member Engagement Platform is an online health portal that is personalized to reflect an individual’s needs and interests. Each portal is privately branded for our health plan clients and is accessible through single sign-on member authentication. Additionally, each portal has a scalable, flexible infrastructure that can accommodate plan-specific content, tools, and programs, including disease management programs.
Why Behavior Change Matters? A 2009 study by the World Cancer Research Fund and the American Institute for Cancer Research found that healthier living could significantly reduce common cancers, such as breast cancer, by as much as 45%.
Drive engagement – and satisfaction – within your member population with a personalized health portal
The Member Engagement Platform creates a personal health portal and home page based on each individual’s master health profile. The master health profile drives highly personalized recommendations for educational resources such as up-to-date news, videos, and health management applications. The master health profile relies upon the award-winning WebMD HealthQuotientSM health risk assessment, which identifies modifiable risk factors and health conditions. It also incorporates a rich array of data such as portal usage, demographics, and claims and clinical data.
Integrated health coaching
Telephonic, online, or onsite health coaching can be integrated within the Member Engagement Platform. Participants can share their online status with their health coach. Their coach, in turn, can refer them to sponsored health programs or recommend appropriate online or offline health resources to help them meet their wellness goals.
Messaging and rewards
To keep participants engaged on an ongoing basis, the portal includes powerful messaging and rewards platforms. The messaging platform sends relevant online communications that encourage individuals to get involved with their health and refer them to follow-up programs to keep them on track. With the rewards platform, health plans can create an incentive program that encourages participants to complete programs and actions, supporting ongoing compliance and cost reduction.
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