WebMD clients: Request a complete sample newsletter or contact your account manager to see how our newsletters can extend the reach of your health communications. For more information, contact us.

Private Portal Newsletters

Engaging consumers in their health is a constant challenge.

Employers and heath plans need a variety of ways to promote utilization of their online wellness portals and the resources they have made available. They need to encourage program registration to better segment and target their populations. And they need to keep people thinking actively about their health and healthcare.

WebMD Private Portal Newsletters are proven communication tools to accomplish all those goals.

Professionally published, turn-key newsletters

These eight-page, quarterly newsletters are folded to a standard 8-1/2" x 11" size that makes them easy to read and pass along to family members. WebMD manages the entire process, including research, writing, production, and distribution.

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These are professionally published, full-color newsletters that are customized for each organization. WebMD can bulk-ship them to a warehouse or fulfillment service, or mail them directly to the homes of employees or members.

Co-branded content promotes specific wellness priorities

WebMD experts work closely with each organization to define health and benefit education content that will help drive engagement in its wellness program. Topics align with key events on the HR calendar, such as open enrollment and national health observances (NHOs). And feature articles educate and motivate readers to use the decision-support tools on the WebMD portal.

The newsletter is co-branded to reinforce the positive association between each organization and WebMD.

Content from award-winning WebMD staff

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Typical content includes a cover story that promotes the company's most prominent health and benefits initiatives, and may feature a letter from a company executive, encouraging participation in the wellness program. Additional custom-written articles promote health and benefits-related events at the worksite or on the private portal, and included an article that spotlights someone in the organization who is making measurable improvements with WebMD services.

Inside content includes two feature articles from the award-winning editorial staff at WebMD. Employers and health plans have the option of selecting from a menu of articles in the areas of health and health management, benefits selection, and utilization. The editorial line-up is provided a full year in advance, so you companies can select and align the WebMD articles perfectly to support their program goals.

WebMD clients have already put these newsletters to work for them as a primary means to engage offline populations and to drive online populations back to the online tools and information.