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Analyze Population Health
The WebMD Insight EngineSM is the proprietary technology that is the foundation of the WebMD Health & Benefits ManagerSM system.
As the system builds a master health profile for each consumer, information is aggregated to provide overall site utilization and population health risk data. Powerful reporting tools let you analyze that data, so you can respond with programs that meet your unique needs.
Reporting and analysis: a crucial step in population health management
For many companies, the first step in population health management is understanding your population's health risks. Going forward, you need to know which programs are working and which aren't; how population health risks are changing; what health resources different population subgroups are using; the effectiveness of engagement campaigns; and what the financial impacts are of all that information.
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A full range of HIPAA-compliant reports
The Insight Engine captures and categorizes individual information from your entire population and aggregates it to protect individually identifiable data. An easy-to-use reporting interface lets you analyze data in the way that is most meaningful for your organization, or export data for analysis in other formats. On-demand reports help you identify population health risks, analyze the success of the WebMD portal, and make decisions about your health program initiatives.
The Insight Engine captures and categorizes individual information from your entire population and aggregates it to protect individually identifiable data.
Detailed reports support drill-down analysis based on variables such as:
- Age
- Gender
- Location
- Conditions
- Health risks
- Portal utilization
- Referrals
- Messaging campaign effectiveness
An in-depth management report is an executive-ready summary of:
- Health risks
- Conditions
- Readiness-to-change
- Health-related costs
- Benchmark data
- Intervention recommendations
Use analysis to improve health programs and meet updated goals
The Insight Engine helps you understand population risk and portal utilization data so you can adjust your health program initiatives, then engage individuals and motivate change.
Reporting tools allow you to identify specific health programs that match your population's needs. Then you can use the Insight Engine's reporting tools to analyze campaign effectiveness and changes in application utilization, so you can adapt your campaign messages and retarget. You can also analyze the effectiveness and progress of integrated wellness incentive programs. Over time, you can see changes in population risk profiles and adjust your programs to focus on new health risks. And as your population's readiness-to-change shifts, you can target new audiences for existing programs.
The Insight Engine helps you understand population risk and portal utilization data so you can adjust your health program initiatives, then engage individuals and motivate change.
For a full picture of the Insight Engine's capabilities, see these articles as well:
- How the Insight Engine creates a highly personalized environment around each individual's health, interests, and health plan attributes
- How the Insight Engine drives portal traffic and promotes use of health and decision-support tools
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