Personalization

The Insight Engine creates a dynamic profile for every individual by capturing and analyzing up-to-date information from health risk assessments, demographic profiles, imported medical/Rx claims, and lab information. It even recognizes which tools and content in the Health & Benefits Manager system that the individual has used.

As soon as an individual begins using the Health & Benefits Manager system, the Insight Engine starts building this comprehensive profile. Each individual’s personal homepage is prioritized to match their health risks, interests, and demographics, and is personalized to reflect up-to-date health information and activities. As the user continues to interact with your health tools and resources, the profile becomes more detailed, making the experience even richer and more valuable.

The WebMD Thesaurus—built into Insight Engine—translates complex medical terms from any source to consistent, consumer-friendly language.