Technology

Our dynamic, profile-driven platform incorporates healthcare data from multiple sources into our online decision-support and health management tools. The result is an experience that is uniquely relevant, insightful, and compelling for each member.

The WebMD platform is the foundation for our unified health portal that's customized for your plan options, and that's personalized to match each member's needs, interests, and health status. This foundation ensures that all health tools, content, and resources are intelligently cross-linked and integrated, and that each member's experience is personally meaningful. The resulting health and benefits system informs and engages members, motivates them to take action and make healthy changes, and helps them make more informed plan, provider, and treatment decisions. With our secure platform, members can also improve their communication with care providers, which can lead to lower costs and improved care outcomes.

The WebMD platform integrates all product suites with underlying technology including:

• A master health profile that incorporates self-reported data and imported, professional data from multiple sources.
• A completely personalized user experience that builds in value over time based on profile updates and ongoing interaction with online tools.
• A unique WebMD Thesaurus that helps members easily understand complex medical information and claims terminology.
• Fully integrated search capability that indexes WebMD and third-party content for complete healthcare information.
• Extensive, award-winning healthcare content that is targeted and delivered to members based on their health profile, usage patterns, and interests.
• A fully scalable, distributed model that supports multiple geographies and populations with distinct portal services.