If you are the person tasked with leading the effort to identify a well-being program and partner for your organization, you may wonder how exactly to do this. There are many options from which to choose yet how do you know which one is right for your populations?
Finding the right program for your populations requires careful evaluation of these six elements.
Before you get inundated and possibly overwhelmed with the myriad of features and functions from different vendors, stop for a moment and remember the bigger picture. The best program for you may or may not be the one that does a particular thing in a particular way. While that level of detail can be important, it is not the place to start.
Instead, evaluate your options against these six categories:
- The consumer experience
What will be the experience of your members, employees and others in your population? What is your organizational culture? Look for the things that will give you windows into this from the moment go. That includes communications that let people know what is available to them and how to access it just as much as it does the interface of the tools. Also important to review here is the response from your populations to any program you may have had in place before—that may guide you to where you want to go with a new program.
- Program flexibility
Your needs and the needs of your populations will be unique yet you need them to be met. That means you need a program that provides flexibility for you and each of your consumers individually. Look for programs that give you the opportunity to make your program truly yours and that personalize your populations’ experiences and options. For example, your population may include people in an office, on the road, on the manufacturing plant floor and more. You also have a demographically diverse set of people to serve. How can you best accommodate these varying groups of people and their equally varying needs?
- Solution integration
Your well-being program will likely be only one of several tools and benefits that you offer to people. Its ability to integrate with some of those programs may boost its effectiveness—and the effectiveness of the other tools as well. Ask potential partners about their ability to make these technical integrations while preserving data integrity and security. When evaluating integration capabilities, be sure not to focus only on the front end of setting up connections. Get detailed information about how those integrations are put to work for you. Ask vendors about their test plans and their ability to validate and run large data sets without “breaking” a system.
- Brand trust
The very personal nature of the information that a person receives and shares with a well-being program makes trust a big priority. If your populations do not know or feel they can trust the company you have chosen to work with, you may have a hard time getting them to want to use it.
- Client and consumer support
With any technology-based program, knowing that you and your consumers have support when and how it may be needed is a must. Find out what kind of teams and options will be available to you and to those in your population should questions arise. Sometimes it’s not as much about whether or not a question arises but about how it is handled that can make the biggest difference. Make sure the company you will choose will stand behind you.
- Investment value
In order to know that your investment is being put to use wisely you need insights. Whether you are measuring financial results or non-financial outcomes like culture improvements, a good well-being program will give you reporting that tracks what you need. Review both standard and custom reporting options to make sure you will have access to these essential insights. Another way to assess value is to evaluate each vendor’s true espousal of health and well-being. Is it really their core capability and focus or do they simply pull together a diverse set of other companies’ solutions to create one for you? Finding a vendor with strong expertise in their own right can give you and your populations the trust you need to know that they are truly committed to this industry.