Ever feel like you’re stuck in the same old routine? It happens to all of us. And the same goes for your well-being program. Is it the same year after year? Has it become predictable? Let’s face it, eventually the same old thing can get a little boring.
We know you want what’s best for your populations. We believe that means giving them the well-being tools that become part of their everyday life. And that’s what led us to create WebMD ONESM, our consumer-first well-being experience.
We have taken the best of WebMD—our depth of clinical data and behavioral savvy—and designed WebMD ONE to deliver a well-being experience your employees or members will love. It’s just what they need to break out of their routines and build lasting habits.
How will WebMD ONE help differentiate your well-being program? Here are four key reasons:
1. The paradox of choice: why more is less.
Psychologist Barry Schwartz has argued that having more choices actually leads to feeling dissatisfied1. It even chips away at our emotional well-being. In fact, too many options can make it difficult to choose at all.
Many well-being programs have moved in the wrong direction by offering too many choices—integrating with so many partners to give individuals so many well-being options that their programs have become too complex and lack personality.
Our goal should not be to allow you to connect anything and everything. Instead, we want to offer a well-being program built on a foundation of clinical expertise and integration strategies that engage users with the right program at the right time.
What is relevant to a particular consumer changes over time. He or she may be newly diagnosed with a condition, feel significant stress at work or get excited about participating in a new well-being challenge at work. All three may happen simultaneously. WebMD ONE can support the user on all of these fronts in a way that makes sense.
Our industry talks a lot about engagement. By creating meaningful moments and bite-sized interactions, the WebMD ONE experience gets more compelling all the time. The more each individual interacts, the better the experience becomes. With each new interaction, the experience delivers more finely tuned insights to help consumers reach their goals and help you achieve your organizational objectives.
People are motivated in different ways. Some are influenced by logic (“I should exercise because it will help me lose weight”), some are swayed by emotion (“I don’t want to feel like this anymore”), and some need a combination of logic and emotion. The big challenge is finding the right approach for each individual. It’s not a one-step process.
Leveraging our years of experience engaging millions of consumers in their well-being, we recognize the importance of a multichannel approach to motivation that appeals to both logic and emotion. To help individuals achieve their goals, WebMD ONE draws on multimodal communications, motivational techniques built into the user experience and even our own health coaches.
4. Top of mind.
We live in the age of Amazon. (I have to admit, I visit the site daily.). The retailer has set our expectations for other online experiences when it comes to convenience, ease of use, reliability and performance. Why can’t a well-being experience work the same way? Why shouldn’t a user interact in the way he or she prefers? Consumers should be in control of their well-being experiences just like they control other parts of their digital lives.
As consumers, our attention is divided across so many different things. We are commonly multitasking and being pulled in multiple directions. WebMD ONE can break through those barriers and ensure that your well-being program stands out in the mind of your employees and members. We understand exactly what our users need and value. We speak to them on an emotional basis leveraging their interests, demographics and other data they share with us. The critical piece to this is that it can’t be one-time. We have to consistently show content that is relevant, engaging, simple and convenient every time each user engages with us.
What does the future hold?
A well-being program is personal. It only stands to reason that it meet the needs of consumers. As more people fully embrace the holistic nature of well-being, they also will logically seek out programs, providers and partners that do the same. Consumers will only participate in programs that truly provide a relevant and meaningful experience for them over time.
Get a sneak peek of WebMD ONE and learn more about how we plan to deliver well-being with a higher level of personalization that consumers demand.
Webinar: Consumer-First Well-Being
Tuesday, December 5, 2017
1 p.m. ET / 10 a.m. PT