Lately we’ve been digging deep into data about health systems, in particular the health challenges faced by the people who work there. These are the people we depend on to patch us up and stay calm during our toughest moments. Yet they are 46% more likely to be obese than the general population and 20% more likely to be depressed.
This is a problem with far-reaching consequences: About half of all physicians have at least one symptom of burnout, and only one-third of nurses say they feel engaged with their work. Hospital workers spend 9% more on healthcare than the rest of us.
That’s where we come in.
We know that most wellness programs have an awareness problem (download the report here). And people can’t use or benefit from a program — no matter how effective and engaging — if they don’t know about it. Health systems are diverse places geographically, occupationally, culturally, and linguistically. They’re open 24 hours a day, with a mind-boggling array of shifts.
For any diverse, busy workforce a targeted, strategic communication plan is a proven way to bring health and wellness goals front and center.