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Well-Being Engagement

7 Vital Elements that Drive Coaching Engagement

The best health coaching program in the world won’t initiate change unless people know about it and use it.  Engagement activities, which consist primarily of communications and incentives programs, are critical to the success of your health coaching initiative. But they need to be done right. Based on our experience, here are our top 7 elements to drive coaching engagement rates: 1. Trust When people are identified for health coaching, they can have all kinds of concerns. Why me? What will this cost? How is my privacy protected? What’s the benefit for me to participate? Who’s providing this service? If…

6 Ways to Align Communications to Your Health and Wellness Objectives

Have you ever found yourself sending out health and wellness messages to your audience without knowing which objective those messages are addressing? You’re not alone. Health communicators have so many messaging resources available that it’s easy to get caught up in the possibilities. Who wouldn’t want to encourage people to stop smoking, eat more nutritiously, get more exercise, check their blood pressure, be tested for diabetes – and more? But what if your main health and wellness objective is for X percent of your population to complete your health risk assessment? Or for Y percent of individuals with a specific…

Healthy Behaviors Offer Extrinsic and Intrinsic Rewards

Over the past four years, we’ve observed how President Barack Obama has changed because of extrinsic motivation coming not from his Democratic Party or world leaders in China, England, or Russia but instead from Malia and Sasha…his own children. It was the encouragement of his daughters that motivated President Obama to stop smoking. [1.] Other modifiable risks – such as weight control, nutrition, and exercise – are likewise influenced by our own intrinsic motivation to improve as well as by extrinsic motivators such as financial rewards or the satisfaction and happiness of our loved ones. How are you motivated…

Is It Time for a New Approach to Condition Management?

Traditional disease management (DM) centers around a nurse outbound-call model covering a wide variety of conditions. Nurses are housed in call centers or work virtually to engage participants in proper management of their chronic condition. But is this model working? We’re not sure it is. Engagement rates are low, the condition list is long, and ROI evidence is spotty. What if we think about condition management in a new way? What might that look like, and how would it change the condition management experience? How about a whole-person approach that takes all of an individual’s health risks and conditions into…

The Health Incentives Evolution: Moving Toward Outcomes-Based Rewards

In the effort to drive engagement and achieve ROI, one of the most interesting evolutions in health incentives is the move toward outcomes-based health rewards. At its simplest level, this means rewarding individuals for meeting or improving specific biometric health values, such as: Blood pressure (BP) Body mass index (BMI) Glucose Cholesterol Hemoglobin A1c (HbA1c) Being tobacco-free This is a change from participation-based health rewards, which offer incentives for completing a health risk assessment (HRA) or participating in health management programs, without requiring any change in health status. The shift is aimed at rewarding those who are achieving healthy values….

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