Our industry talks a lot about engagement. A lot. (Maybe you noticed.) But nobody really seems to agree about what it means. Some companies talk about “active engagement” like participation, which sets the bar too low. Others tackle engagement like it’s a code they’re trying to crack, distinguishing between Big E “Engagement” and little e “engagement,” drawing up equations that solve for business-critical variables and confine a successful end result to within the workplace. Since when does our well-being stay chained to our desk every evening when we go home?
Engagement solves personal problems, not business problems
Engagement is not a business problem or even a math problem. It’s a people problem. “Engagement” is what happens when people have a meaningful reason to interact with their well-being program. As they start to see results that are important to them, they continue to engage. Over time, they value their experience (because it in turn provides value in their own life) and engagement is simply a natural consequence. Meaningful interactions create value; value equals engagement.
WebMD ONE is our answer to the engagement challenge
We created a new person-first well-being experience, WebMD ONE, to put each individual in control. A “person-first experience” is our way of defining each interaction in terms that matter to the people we’re trying to serve. More than anything, the experience is what people care about. It’s only natural that they should be in charge.
By delivering unique experiences based on each individual’s priorities and preferences, we give every person the power to choose what’s important and engage in ways most meaningful to them—at work, at home and everywhere in between.
The bottom line is this:
Meaningful interactions come first. Results will follow.