Let’s empower people to interact on their own terms and create their own unique experience.
Ask 10 people to define “well-being” and you’ll get 10 different answers. It means a little something different to everyone. We all have our routines—something we’re working on, or would like to work on if we had the time.
Well-being is personal. That’s why it’s time to put people first.
My Well-Being is:
We put people first in two distinct ways?
The first is to focus on what each person chooses to do—give them the power to decide what’s important to them, whether it’s a problem they want to solve or a goal they want to reach.
We all know how difficult it can be to start something new and stick with it. A well-being program should provide each person with the resources, guidance and structure to reach the goals they’ve set for themselves.
This means we must change our priorities so that:
- An individual’s choices and preferences come first, rather than the overall program goals and expected results.
- Instead of forcing people to complete specific tasks to earn incentives, we meet their needs as unique individuals.
- We develop well-being products and services from the perspective of the people using them.
The entire experience should:
- Feel easy and cohesive—integrating data from popular consumer apps, wearables and devices to improve and personalize each interaction.
- Provide a single view of all well-being activity no matter its source. That way, people can easily track their progress.
- Demonstrate to all individuals that we understand their needs, with programs and tools that fit their routine.
- Meet the high expectations that today’s connected consumers have for how companies should serve them.
The second way to put people first is to understand how they use technology to reach their goals. This means more than simply offering a variety of channels (text, email, phone call, mobile, desktop and in person) but providing tools that actually help people in ways that are comfortable for them.
“Do you even know me?”
Consumers have high expectations for how companies use technology to serve them.
58 percent of consumers believe that technology has significantly changed their expectations of how companies should interact with them.1
Seven out of ten consumers expect companies to understand their needs.2
58 percent of consumers say it’s absolutely critical or very important for companies to provide a personalized experience.3
It goes without saying that you have a well-being program because you care about your people. You are committed to your employees and your members. You want the best for them. So do we. Together, let’s empower each person to interact on their own terms and create their own unique, personalized experience. Because that’s what will keep them coming back.