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Rewards and Incentives

Incorporating incentives into the well-being program design can help boost participation, long-term engagement and awareness of wellness incentives—all while demonstrating an organization’s commitment to their populations.

With over 450 standard and an unlimited number of custom rewardable activities, we provide infinite rewards options to support each organization’s unique strategy and budget. Plus, we integrate with third parties and devices to import data, making it effortless for the consumer to receive rewards for continuing their journey toward well-being.

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Frequently Asked Questions

Every organization is unique, and the type of rewards program you choose should be designed to support your culture. Based on your goals, we may recommend designing rewards around participation, outcomes or a mix of both.

  • Participation-Based Rewards
    A participation-based reward simply requires an individual to complete a specific activity or task. For example, the participant could complete a biometric screening to receive their reward.

    This approach fits well into organizations with newly established well-being or rewards programs, building rapport with participants and increasing the likelihood of positive reception and engagement.

  • Outcomes-Based Rewards
    Outcomes-based rewards require a person to complete a certain activity and also achieve a specific result. For example, qualifying for a reward could involve completing a biometric screening and demonstrating their blood sugar is within a healthy range.

    This approach is best suited for organizations with well-established, strong cultures of well-being. If the majority of your population is already actively engaged in healthy behaviors, incentivizing specific outcomes can help encourage ongoing engagement.

  • Combination
    Organizations may choose to include both participation-based and outcomes-based rewards in their programs. This option encourages certain wellness-based outcomes, without alienating large portions of a population wanting to earn rewards for taking smaller steps toward achieving a healthier lifestyle.
  1. Personalized Experiences
    Our platform can make distinctions between individuals within your populations, displaying appropriate alternatives for every member. For example, women may have the option to earn points by getting a mammogram, while men may be able to earn points for getting a prostate exam. The platform offers more than 450 standard rewardable activities and unlimited custom rewardable activities and allows you to offer reasonable activity alternatives—facilitating compliance with legislative guidelines.
  2. Consumer Choice
    Successful rewards programs have high levels of engagement, and consumer choice is a large determinant of that engagement. Our programs feature self-paced and continuous engagement options that can be designed to reward people for participation, outcomes or both. Programs can also be designed to let individuals select their preferred reward, further increasing engagement and success.
  3. Flexible Fulfillment
    Our platform supports a wide range of reward-types, like premium adjustments, HSA/FSA contributions, time off, charitable contributions, branded gift cards, health and wellness-focused digital marketplace, and more. It is compatible with rewards fulfillment vendors, creating a streamlined fulfillment experience for your populations while maintaining data privacy and security.

There are many benefits of using rewards or incentives within your overall well-being program. These include:

  1. Enabling personal motivation.
    Even those well-versed in health initiatives can benefit from extra motivation. The rewards offered by your program may encourage an individual to set and achieve a goal they may not have otherwise identified, positively contributing to their lasting well-being.
  2. Promoting participation.
    The right rewards and incentives can encourage continued engagement and participation with your program. Employers offering incentives report a 22% higher average participation rate in well-being programs than employers who don’t offer incentives.
  3. Increasing program awareness.
    Rewards and incentives support overall well-being program awareness, with each reward and its requirements being an opportunity to communicate within the framework of your well-being program.
  4. Showcasing your commitment.
    Adding rewards to your well-being program showcases your organization’s commitment to helping individuals achieve higher levels of health and wellness.

The following elements are essential to the success of a rewards program:

  1. Simplicity
    A program that is too complicated or difficult to follow may see initial activity but is unlikely to drive continued engagement. A clear and easy rewards structure can help drive continued engagement throughout your program.
  2. Achievability
    The requirements for earning rewards should be reasonable and within your participants’ reach. If your requirements for earning rewards are too strict, or if there aren’t enough rewardable activity options to meet the needs of everyone within your diverse populations, your efforts to promote well-being could be stymied.*As a note for employers, per the 2016 EEOC ruling, all programs must meet the requirements of the Affordable Care Act and the Genetic Information Nondiscrimination Act for offering alternatives to activities and capping financial incentives.
  3. Flexibility To Support Everyone
    Similar to achievability, a program will see higher rates of success and engagement when it considers the various segments within its population. Incorporating activities that can be achieved for each of these segments is key to a successful well-being program design. For example, you may offer different rewards for those who are just being introduced to a well-being program versus those who have been part of your organization’s program for years.
  4. Goal Alignment
    As with all facets of your well-being program, your rewards plan should contribute to and support your overarching program goals.
  5. Leadership Support
    Your program’s success is largely dependent on the support of your leadership. Ideally, your organization’s executives will participate and promote your program to their management team, who in turn, will support encouraging those efforts within their respective teams.
  6. Positive Communications
    Rewards can’t work if people don’t know they exist. Consistently and positively communicating the benefits of and reasons behind your rewards program is beneficial for its continued success. Our Professional Creative Services team is also available to help build and design the best communication plan for your organization.

Our internal teams work closely with clients to establish their well-being program goals, and design programs specifically targeting their unique needs. We’ve designed and launched many rewards programs for our employer and health plan clients. These programs are successful because of their flexibility—offering a choice in rewardable activities and ways in which those rewards can be earned—along with a robust and easy fulfillment process.
What sets the WebMD Health Services rewards program apart?

  1. Personalized Experiences
    Our platform can make distinctions between individuals within your populations, displaying appropriate alternatives for every member. For example, women may have the option to earn points by getting a mammogram, while men may be able to earn points for getting a prostate exam. The platform offers more than 450 standard rewardable activities and unlimited custom rewardable activities and allows you to offer reasonable activity alternatives—facilitating compliance with legislative guidelines.
  2. Consumer Choice
    Successful rewards programs have high levels of engagement, and consumer choice is a large determinant of that engagement. Our programs feature self-paced and continuous engagement options that can be designed to reward people for participation, outcomes or both. Programs can also be designed to let individuals select their preferred reward, further increasing engagement and success.
  3. Flexible Fulfillment
    Our platform supports a wide range of reward-types, like premium adjustments, HSA/FSA contributions, time off, charitable contributions, branded gift cards, health and wellness-focused digital marketplace, and more. It is compatible with rewards fulfillment vendors, creating a streamlined fulfillment experience for your populations while maintaining data privacy and security.

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