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How to Create a Communications Strategy for Your Well-Being Program

Even the best well-being programs can’t succeed if nobody knows that it exists. To increase engagement and see better results, you need an effective communications strategy. But where do you begin? In this e-book, we lay out the steps necessary to create and roll out a successful wellness communications strategy that can engage your populations all year long.

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This e-book guides you through everything you need to consider before executing a strategy, including how to target messages to specific segments of your population, which channels to promote on, how many campaigns you should run, and much more.

This e-book will teach you how to:

Outline key elements for your communications strategy.

Plan your communications calendar.

Create your communications plan.

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