Millennials in the workforce are more likely than other generations to use tools that help encourage healthy behaviors, such as well-being programs. As the largest percentage of people in the workforce, it’s critical for employers and health plans to ensure their programs target the unique needs, expectations, and desires of the millennial generation.
We commissioned Blue Research® to conduct an independent study to compare the health and wellness attitudes and behaviors of millennials, Gen Xers, and baby boomers. The findings indicate that millennials’ health and wellness expectations differ significantly from their older counterparts.
This whitepaper dives into the reasons why focusing on the millennial population is so important for well-being programs to succeed. It also provides tips on how companies can increase engagement and value on investment.