Millennial Health and Wellness Perceptions: Clues to Increasing Wellness Program Engagement

Now the largest generation in the workforce, millennials are more likely than their older counterparts to use tools to help encourage healthy behaviors. More than 80% of millennials report the WebMD brand could boost their long-term engagement in wellness programs, according to research by independent firm Blue Research. How can we help you reach this unique audience?

In this report, you’ll learn:

  • What makes the millennial demographic unique.
  • How to increase engagement with millennials.
  • The type of incentives that motivate millennials.
  • The value of a well-known trusted brand in reaching this audience.

Read the report now to see how to increase overall, long-term wellness program engagement with millennials.


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