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WebMD Health Services News / June 20, 2023 / 3 minute read

WebMD Health Services and Limeade Combine Forces


President and General Manager

I am excited to share with you that WebMD Health Services has announced its intent to acquire Limeade, an immersive employee well-being company. WebMD and Limeade share a commitment to improving the health and well-being of employees and health plan members with engaging, actionable health education and solutions, while driving culture transformation. Both teams bring highly motivated and experienced individuals who are committed to positively impact the lives of those we support.

We anticipate the transaction will close within the next quarter, pending regulatory and shareholder approval, and we will have more details to share at that time. For additional information on this exciting announcement, please read the press release.

Limeade’s solutions include Limeade Well-Being, an immersive employee well-being platform; and Limeade Listening (formerly TINYpulse), tools and insights to build an employee engagement strategy. Together, the combined organization will re-energize the market delivering the most comprehensive, holistic well-being solution and services that help organizations build a culture of well-being that inspires a happier, healthier, and more engaged population.

What does this mean for WebMD Health Services and Limeade clients?

WebMD and Limeade share a belief that the employee and client experience is critical to our collective success. We are dedicated to making sure that the experience for employees and for clients is as seamless and transparent as possible. We continue to remain committed to delivering holistic well-being solutions that feature the most innovative and personal well-being products and services backed by a clinically driven approach to behavior change to empower everyone in their well-being.

We will continue to provide the high level of service we have always been committed to, and we will continue to focus on improving client satisfaction.

What are the benefits of bringing WebMD Health Services and Limeade together?

WebMD and Limeade share similar core values rooted in empowering individuals to make educated health and well-being decisions. WebMD and Limeade are pioneers in developing well-being programs that deliver behavior change. Each entity brings strengths to the table, creating the industry’s only solution that brings a high-tech, high-touch personal experience to ensure we are reaching everyone no matter where they are in their well-being journey.

With more than 700 employees in the United States, Canada, Europe, Vietnam, and Australia, and an average tenure of over seven years, we are equipped to meet the needs of large multi-national and mid-market Employers, Public Sector organizations, and Health Plans and Health Systems.

Bringing our two purpose-driven organizations together is a strategic fit that will enable us to leverage our cultural synergies to deliver even bigger and better value to our clients and the market.

A lot to look forward to.

Together, WebMD and Limeade have over 40 years of combined experience driving positive health behavior changes for employees and members. The new entity is poised to deliver innovative, integrated solutions that leverage our competencies, scale, and overall stability to deliver even greater value to all our customers.

We remain committed to delivering a holistic well-being solution that combines the most innovative and personal well-being products and services backed by a clinically driven approach to behavior change. There will be more updates to come. Stay up-to-date on this exciting journey by subscribing to our blog below and following us on LinkedIn.

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President and General Manager

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Limeade has joined WebMD Health Services, a leader in holistic well-being solutions and services.

We’re thrilled to share that Limeade has officially joined forces with WebMD Health Services. For existing Limeade customers and participants that need support, please visit:

Limeade Support
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