As a leader, you want what’s best for your people and your organization. Investing in a well-structured corporate well-being program is a smart move that supports your employees’ health, reinforces your commitment to a thriving workplace culture and contributes to long-term business performance.
But more than a product, choosing an employee well-being solution is about selecting a strategic partner—one with a secure, flexible technology platform; dependable human support; and a strong, curated network of partners. These elements work together like a three-legged stool to meet the diverse needs of your workforce.
So how do you choose the right well-being partner for your organization? Here are some key factors to consider.
Credibility and commitment.
Start by making sure your partner has a solid reputation and a long-term presence in the well-being industry. This signals that they’re committed to excellence and can evolve with market shifts over time.
What to look for:
- A solid track record of client retention and success in long-term partnerships.
- Relevant third-party certifications and accreditations (National Committee for Quality Assurance, etc.) that validate that a program adheres to quality standards and industry best practices.
- A secure technology infrastructure with industry-leading data protection standards and credentials to keep your employees’ data safe.
- General Data Protection Regulation (GDPR) certification to ensure they can support international employees and partners.
- Industry awards or recognition.
Proven leadership and stability.
A partner’s internal stability can affect the consistency and quality of support you’ll receive. Ideally, you want a partner who you’re confident will remain healthy and viable for a long time.
What to look for:
- Tenured leadership with deep industry-specific knowledge and experience. Often, you can find information about a company’s leadership on their website or LinkedIn page.
- Well-being as a core business focus, rather than a secondary offering.
- Client-facing teams with low turnover that get to know your organization so they can provide consistent, reliable support.
Strategic client support.
The right corporate well-being partner ensures a smooth implementation process followed by ongoing guidance, responsive service and a shared commitment to success.
What to look for:
- A dedicated, consultative client support team with strategic expertise.
- Excellent or award-winning support across services like health coaching, biometrics and communications.
- Regular check-ins that help you understand what’s working, what’s not and how to make your program even better.
Engaging, user-friendly technology.
An engaging workplace well-being platform is essential to getting employees to use and return to the program. Look for a solution that puts the user experience first and makes access simple and seamless.
- High employee participation and engagement metrics.
- Seamless integration with external partners, so the platform can serve as a centralized hub for employees to access programs and benefits.
- Integration with internal systems, such as single sign-on.
- Fast, effective customer service for your employees.
Configuration, customization and innovation.
Every workforce is different, and your well-being program should reflect your organization’s needs and culture. Look for a partner that offers flexible configuration tools and true personalization without complexity or added cost.
What to look for:
- Easy-to-use admin tools that let you adjust program features to fit your needs.
- Personalization technology that guides employees to the programs and resources that are most relevant to them.
- Flexibility to add partner solutions or expand globally as your program matures.
- Evidence of ongoing innovation, such as new features, tools or capabilities informed by client feedback and market trends.
Measured effectiveness.
It’s not enough to deliver an employee well-being program—you’ll need to understand and prove its impact to your leadership team. Look for a partner that can help you understand how your program is performing and offer insights to help you plan what to do next.
What to look for:
- Benchmarks and key performance indicators that align to your business goals or priorities.
- Reporting tools to track engagement, health outcomes and cost trends.
- Support in demonstrating clear value to key stakeholders and leaders.
- A dedicated research team that tracks market trends and helps shape program design and strategy.
Behavior change and clinical expertise.
An effective corporate well-being program is both engaging and grounded in science. A partner with deep clinical roots and a strong understanding of behavioral science can ensure your program leads to meaningful change.
What to look for:
- A clinical advisory board or in-house experts who guide program design and content.
- Certified, professionally trained health coaches.
- Integration of proven behavior change models.
Demonstrated success.
Trust is earned through proven outcomes. Your partner should be able to show that their approach works—and that it can work for an organization like yours.
What to look for:
- Client testimonials or case studies showing meaningful improvements in employee engagement, health outcomes or cost containment.
- Experience working with organizations or populations similar to yours.
Making the right choice.
Choosing the right corporate well-being partner is an important strategic decision. Use a structured evaluation process that’s aligned with your organization’s priorities and needs, and score each potential partner across these key areas to make sure you’re assessing each vendor on equal grounds. If you’d like to learn how WebMD Health Services could partner with you to improve the well-being for your workforce, request a demo today.
