Wellness Reward Programs and Incentives for Employees
Motivate your workforce to build healthy habits with a wellness incentive and reward program that recognizes effort, celebrates progress and aligns with your goals.
Incentives drive measurable engagement.
Over 90% of our clients offer incentives, and they work.
Organizations that include incentives in their programs see:
higher well-being registrations
higher Health Assessment completions
higher participation in
well-being programs
Promote healthy behaviors with strategic reward incentives.
WebMD Health Services rewards positive actions, encourages healthy choices and supports behavior change through science-backed incentives, not penalties or negative consequences.
There’s a reward program for everyone to motivate participation.
Our flexible programs support diverse needs. We offer multiple incentive and reward models that meet both employer goals and individual motivation styles.
Reward employees for completing activities.
With participation-based incentives, participants earn rewards by completing specific activities. This model positively encourages beneficial behaviors.
Assign a value based on activity type or priority.
With our points-based systems, participants earn points based on activity type or priority. These systems allow organizations to align incentives with goals and effort levels.
Offer rewards for completing key health behaviors.
Users receive rewards for completing specific health actions with action-based programs. These models encourage effort and are ideal for those new to well-being programs.
Recognize measurable health improvements.
Outcome-based incentives reward participants when they achieve measurable health improvements, such as lower blood pressure. They’re suited for highly engaged populations.
Make your well-being program effective and easy to manage.
A well-executed incentive strategy works best when it’s simple to administer and grounded in behavioral science.
Integrate seamlessly with existing well-being programs.
Our solution connects with biometric screenings, wellness challenges, health coaching and third-party apps to create a unified experience and sync data across the WebMD ONE platform.
Ensure timely and meaningful recognition of employee efforts.
Timely rewards help counter delay discounting and reinforce behavior. Recognize both effort and achievement to strengthen motivation and create a positive connection with the desired action.
Leverage behavioral science to enhance program effectiveness.
WebMD Health Services applies behavioral economics concepts like choice architecture and mastery to design programs that drive engagement, not just one-time actions or surface-level participation.
Tie wellness incentives to your culture and goals.
Personalizing your incentive strategy ensures it resonates with your workforce and supports
broader organizational objectives.
Align rewards with your organization’s well-being goals.
Map health incentives to objectives, such as preventive care or chronic condition support. Reinforce sustainable behavior change and align rewards with long-term organizational well-being strategies.
Customize your program to reflect your company culture.
Choose from financial rewards, paid time off, merchandise or charitable donations. Customize options to reflect your organization’s values and support lasting engagement across all employee populations.
Explore our client success stories.
City of Mesa
The City of Mesa’s incentive program led to over 8,000 preventive screenings and a measurable boost in employee health engagement.
Farm Credit Foundations
59% of Farm Credit Foundations’ well-being program participants earned their total incentive, indicating strong employee involvement.
State of Wisconsin
Through the Well Wisconsin program, 42,000 participants completed incentive-eligible activities, evidence of sustained program engagement.
Discover other well-being solutions.
Our wellness rewards programs complement WebMD Health Services’ broader offerings, which include wellness
challenges, health coaching and financial wellness support.
Wellness challenges build healthy competition.
Wellness challenges turn everyday habits into small wins with gamification and team motivation that naturally complement your rewards program.
Health coaching offers personalized support.
Sometimes, people just need someone to support them. Health coaches provide personalized guidance that promotes individual health goals.
Financial wellness programs reduce stress.
Money worries affect well-being more than many realize. Financial wellness programs offer tools and resources that reduce stress and help build lasting security.
Frequently asked questions about well-being rewards.
What types of rewards are the most effective in well-being programs?
The best rewards feel meaningful and achievable. People respond well to options like gift cards, PTO or charitable donations. It’s also important to recognize effort, not just results. Organizations see stronger engagement by aligning rewards with individual preferences and company culture. Variety matters, but so does simplicity. Offering a few well-chosen rewards avoids decision fatigue and supports consistent participation across different personality types, motivations and life stages.
How do wellness reward programs benefit both employees and employers?
What’s the difference between incentives and rewards in well-being programs?
Do wellness incentive programs improve employee participation?
Ready to enhance your well-being program?
Let’s build something together that motivates your people.
