The 65 and older population is one of the fastest growing populations, soon outnumbering those under the age of 18.1 This demographic shift presents a unique opportunity for health plans to support a senior population that is sophisticated and has great expectations from their health plan. With 79 million Americans projected to be covered by Medicare by 20301, it is critical for plans to understand individual needs in a meaningful way to attract, retain and better manage this growing market.
Watch our 30-minute webinar where we look at the trends in the senior market and share why it’s an exciting growth area for health plans.
1. U.S. Centers for Disease Control and Prevention, “The State of Aging and Health in America”
You will learn:
Key trends demonstrating that seniors are invested in their well-being.
How seniors define and prioritize their well-being.
How to communicate with seniors for better results – including improving Star ratings, member satisfaction and overall retention.
Presented by
Ron Goetzel, Ph.D
Vice President, IBM Watson Health
Senior Scientist, Johns Hopkins Bloomberg School of Public Health
Director, Institute for Health and Productivity Studies
President and CEO, The Health Project
James Beckerman, M.D.
Medical Director of Prevention and Wellness
Providence Heart Institute
