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Frequently Asked Questions
What types of factors can you segment audiences by?
Many. Benefits eligibility, worksite location, department, demographics, health risks, interests, goals—the list goes on.
Why should we consider segmentation?
Segmentation helps boost engagement in your well-being program by tailoring specific efforts to specific audiences. And when segmentation strategies are combined with Professional Creative Services to tailor certain solutions to each audience, clients see even better results.
What are the benefits of segmentation?
Segmentation helps to improve personalization for each employee’s experience. That way, they’re able to see and use the tools, resources, and services that are relevant to their specific needs, rather than be overwhelmed by other options that don’t fit their situation. Segmentation also provides an element of privacy and confidentiality if different employees—or spouses of employees—have different benefits eligibilities.
Learn More About Our Solutions
Daily Habits Plans help encourage long-term behavior change by breaking down a participant’s goals into shorter, actionable steps.
Our smart incentive design helps ensure that populations are motivated and fully engaged throughout their well-being journey.
Our financial wellness solution educates consumers on the basics of finances to help reduce money-related stress and enable greater overall well-being.