Segmentation
Segmentation is a critical element for the success of your well-being program. And since segmentation is built into WebMD ONE’s architecture, we make it easy. WebMD ONE has the sophistication to reach, message and personalize the experience to your diverse groups in different ways. In other words, it’s the only well-being solution that’s truly ONE platform to empower well-being in all your people.
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Frequently Asked Questions
What types of factors can you segment audiences by?
Many. Benefits eligibility, worksite location, department, demographics, health risks, interests, goals—the list goes on.
Why should we consider segmentation?
Segmentation helps boost engagement in your well-being program by tailoring specific efforts to specific audiences. And when segmentation strategies are combined with Professional Creative Services to tailor certain solutions to each audience, clients see even better results.
What are the benefits of segmentation?
Segmentation helps to improve personalization for each employee’s experience. That way, they’re able to see and use the tools, resources, and services that are relevant to their specific needs, rather than be overwhelmed by other options that don’t fit their situation. Segmentation also provides an element of privacy and confidentiality if different employees—or spouses of employees—have different benefits eligibilities.
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